Professional Market Researchers
Marketing/Advertising Counsultants and Firms
Large Corporations & Government Departments

USER #1: For Professional Market Researchers

Firms that are in the business of providing market research services to a wide range of clients can reduce in-house research costs and time. eSurveys.com.au can assist you to:

Be recognised as a market leader by offering leading edge online research methodology to clients

Complement your range of traditional research methodologies by using online surveying as an option for both qualitative and quantitative surveying

Pass on savings to clients and gain a competitive advantage through more competitive pricing

Increase profit margins by charging the same fees you usually do by cutting internal cost structures through more cost effective data collection

Use the tool to develop and brand survey packages to on-sell as your firm's product/intellectual property.

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USER #2: For Marketing and Advertising Consultants and Firms

Test marketing campaigns and measure effectiveness for marketing research, including:

Identifying market segments

Target market selection and positioning,

Market forecasting and prediction of market demand

Competitor analysis

Although some firms have their own market research division, in many instances market research studies are outsourced due to the time and cost of development and distribution. Instead of paying this to a supplier, it may be viable to add market research to the services you provide. As eSurveys.com.au makes it so easy and cost effective you may be able to provide this service in-house and make the fee you would usually pay to a supplier. You can still outsource components of the research process that require specialist expertise such as designing a sampling plan to develop a respondent database and statistical analysis, but you can save on other areas such as data collection.

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Within the government sector there is a need to conduct research as a public service and to provide a level of accountability and transparency to the public for the service provided and for strategic planning. There is often a need to obtain primary data for the individual function of each state or federal department.

Some departments and government entities have their own research division and others out-source this function to other private and public sector organisations.

eSurveys.com.au may prove to be a cost effective investment to be used in-house, ultimately costing the tax payers less due to increased efficiency. Common applications include:

Staff and client satisfaction surveys

Staff performance appraisals

Research for strategic planning

Data collection for benchmarking purposes

To collect and monitor information for key performance indicators

Community consultation

Opinion surveying

Feedback forums

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